People will often ask me the question: “What makes a Display Banner Special?” It is actually very easy to answer. A definite rule with Banner Design is the term -“less is more”. People tend to want to cramp everything onto their Display Banner and it just does not work. Banners are mostly for Brand Awareness. Pamphlets are for all those nitty gritty details.Some of the best Banners we have ever done has only got the Company Logo on it. People remember images mush easier than words. That is definitely something to keep in mind when designing your banner. Here is something on the net that I found very interesting  https://retargeter.com/blog/banner-best-practices/3-tips-banner-ad-design